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„Einfach nur dem Geld der Marken folgen“
kressreport 04.02.2011
BRANDED ENTERTAINMENT:
„Einfach nur dem Geld der Marken folgen“
TV-Produzenten wie die UFA hoffen aufs Inhaltegeschäft mit Markenartiklern. Noch ist nicht viel zu holen, doch ausländische Erfolgsformate weisen den Weg
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